Recover 15-25% more failed payments with proven email sequences built from analyzing 1,000+ payment failures across 50+ brands.
What You Get
5 Proven Email Sequences
The exact copy, timing, and psychology triggers that recover the most failed payments—distilled from real brands doing $20K-$500K MRR.
Here's a sample look:
Example: Email 1 - The Gentle Nudge
Subject: Quick heads up about your [Product] subscription
Body:
Hey [First Name],
We tried to process your [Product] subscription today, but the payment didn’t go through. This happens sometimes—expired card, bank flagging the charge, that kind of thing.
[Update Payment Method - Button]
Takes 30 seconds, and you won’t miss your next shipment.
If you meant to cancel, no worries—just hit reply and let us know.
— [Your Name]
Why this works:
Sent at the optimal time, with no shame or urgency, just helpful. One clear action, with an escape hatch that respects their choice. This email alone recovers 15-20% of failures.
The other 4 emails build on this foundation with increasing urgency and different psychological triggers. You’ll get the full sequence, optimal timing strategy, and exactly when to deploy each one inside the pack.
What Else Is Inside:
Complete Timing Strategy (PDF)
When to send each email (down to the hour), why that timing matters for subscription brands specifically, and how to adjust based on your product’s price point and customer behavior. This isn’t “send them every 24 hours”—it’s the specific timing we’ve learned actually works.
Implementation Guide with Screenshots (PDF)
Step-by-step instructions for Recharge, Appstle, Smartrr, and Skio showing exactly where to paste the copy, how to configure retry logic, and how to coordinate email timing with payment attempts. This alone saves you 2-3 hours of hunting through settings menus.
The Psychology Doc (PDF)
This is the real value. Why each email works, which behavioral triggers to use when, when urgency helps vs. when it backfires, and how to know if you’re pushing too hard. Built from analyzing what actually gets customers to update their card vs. what just annoys them.
15 Subject Line Variations
3 tested variations for each email across different brand voices (casual, professional, urgent). You pick what fits your brand and test from there.
Tone Adjustments for Each Email
Casual, professional, and urgent variations of every email so you can match your brand voice while keeping the psychological structure intact.
Benchmarking Guide
What “good” recovery rates look like by industry, AOV, and email position. So you know if your 18% Email 1 recovery rate is excellent or just okay.
